Narrow search
Showing 1 - 6 of 6
Cover Image
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun; Cheong, Yunjae; Kim, Kihan - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
Cover Image
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan; Cheong, Yunjae; Lim, Joon Soo - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Cover Image
User-generated product reviews on the internet : the drivers and outcomes of the perceived usefulness of product reviews
Kim, Kihan; Cheong, Yunjae; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 227-245
Persistent link: https://www.econbiz.de/10011689788
Cover Image
Factors affecting sportswear buying behavior : a comparative analysis of luxury sportswear
Lim, Choong Hoon; Kim, Kihan; Cheong, Yunjae - In: Journal of business research : JBR 69 (2016) 12, pp. 5793-5800
Persistent link: https://www.econbiz.de/10011597512
Cover Image
Viewer perceptions of television commercials : a conceptual replication
Cheong, Yunjae; De Gregorio, Federico; Kim, Kihan - In: The journal of consumer marketing 34 (2017) 7, pp. 612-623
Persistent link: https://www.econbiz.de/10011808331
Cover Image
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung; Kim, Hyuksoo; Kim, Kihan; Cheong, Yunjae - In: International journal of advertising : the review of … 40 (2021) 6, pp. 852-869
Persistent link: https://www.econbiz.de/10012623902