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Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
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2
"Hi! How can I help you today?": investigating the quality of chatbots : millennials relationship within the fashion industry
Murtarelli, Grazia
;
Collina, Carolina
;
Romenti, Stefania
- In:
The TQM journal : the international review of …
35
(
2023
)
3
,
pp. 719-733
Persistent link: https://www.econbiz.de/10014321344
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Social media and consumer power : opportunities and challenges for digital marketing activities
Vollero, Agostino
;
Valentini, Chiara
- In:
Contemporary issues in digital marketing
,
(pp. 105-115)
.
2022
Persistent link: https://www.econbiz.de/10012698299
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