Narrow search
Showing 1 - 3 of 3
Cover Image
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz; Taraz, Roghayeh; Mehdikhani, Rasoul - In: Journal of internet commerce 22 (2023) 1, pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Cover Image
Influencer marketing, EWOM, e-brand experience, and retail e-brand loyalty : moderating influence of e-brand love
Valmohammadi, Changiz; Asayesh, Farzad; Mehdikhani, Rasoul - In: Journal of relationship marketing : innovations and … 24 (2025) 1, pp. 66-92
Persistent link: https://www.econbiz.de/10015190443
Cover Image
The effects of green brand equity on green word of mouth : the mediating roles of three green factors
Mehdikhani, Rasoul; Valmohammadi, Changiz - In: The journal of business & industrial marketing 37 (2022) 2, pp. 294-308
Persistent link: https://www.econbiz.de/10012798413