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The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.; Lord Ferguson, Sarah T.; Pitt, … - In: Business horizons 66 (2023) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
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Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
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Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.; Pitt, Leyland F.; DesAutels, Philip - In: Psychology & marketing 28 (2011) 10, pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
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Creative consumers : awareness, attitude and action
Berthon, Pierre R.; Campbell, Colin; Pitt, Leyland F.; … - In: The journal of consumer marketing 28 (2011) 7, pp. 500-507
Persistent link: https://www.econbiz.de/10009407503
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Nomen est omen : formalizing customer labeling theory
Plangger, Kirk; Kietzmann, Jan H.; Pitt, Leyland F.; … - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 193-204
Persistent link: https://www.econbiz.de/10010233420
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It is emergent : five propositions on the relationship between creative consumers and technology
DesAutels, Philip; Salehi-Sangari, Esmail; Berthon, Pierre - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 72-85
Persistent link: https://www.econbiz.de/10010399461
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But you promised! : managing consumers’ psychological contracts
Hannah, David; Treen, Emily; Pitt, Leyland F.; Berthon, … - In: Business horizons 59 (2016) 4, pp. 363-368
Persistent link: https://www.econbiz.de/10011514802
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Knowing what they know : a managerial perspective on consumer knowledge
Vigar-Ellis, Debbie; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 6, pp. 679-685
Persistent link: https://www.econbiz.de/10011392854
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Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.; Pitt, Leyland F. - In: Journal of macromarketing : examining the interactions … 38 (2018) 2, pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
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Addictive de-vices : a public policy analysis of sources and solutions to digital addiction
Berthon, Pierre R.; Pitt, Leyland F.; Campbell, Colin L. - In: Journal of public policy & marketing 38 (2019) 4, pp. 451-468
Persistent link: https://www.econbiz.de/10012534260