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Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben; Johnson, Devon - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
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Consumer perceptions of extra free product promotions and discounts : the moderating role of perceived performance risk
Lowe, Ben - In: The journal of product & brand management 19 (2010) 7, pp. 496-503
Persistent link: https://www.econbiz.de/10008772584
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Pricing strategy and the formation and evolution of reference price perceptions in new product categories
Lowe, Ben; Alpert, Frank - In: Psychology & marketing 27 (2010) 9, pp. 846-873
Persistent link: https://www.econbiz.de/10008652684
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Nutritional labelling information : utilisation of new technologies
Lowe, Ben; Monteiro, Diogo M. Souza; Fraser, Iain M. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1337-1366
Persistent link: https://www.econbiz.de/10010209638
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Price promotions and their effect upon reference prices
Lowe, Ben; Yee, Fanny Chan Fong; Yeow, Pamela - In: The journal of product & brand management 23 (2014) 4/5, pp. 349-361
Persistent link: https://www.econbiz.de/10010422959
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Modelling consumer entertainment software choice : an exploratory examination of key attributes, and differences by gamer segment
Prugsamatz, Sunita; Lowe, Ben; Alpert, Frank - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 381-392
Persistent link: https://www.econbiz.de/10008701452
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Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben; Barnes, Bradley R. - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 629-651
Persistent link: https://www.econbiz.de/10009558872
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Emotional support, perceived corporate ownership and skepticism toward out-groups in virtual communities
Johnson, Devon S.; Lowe, Ben - In: Journal of interactive marketing : a quarterly … 29 (2015), pp. 1-10
Persistent link: https://www.econbiz.de/10010509560
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Reducing household water consumption : a social marketing approach
Lowe, Ben; Lynch, David; Lowe, Julian F. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
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Commentary: "should consumers request cost transparency?" : cost transparency in consumer markets
Lowe, Ben - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1992-1998
Persistent link: https://www.econbiz.de/10011453356