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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
17
Sponsorship
17
Sponsoring
14
Meta-Analyse
9
Meta-analysis
9
Advertising effects
8
Werbewirkung
8
Marketing management
5
Marketingmanagement
5
Brand image
4
Celebrity endorsement
4
Celebrity-Werbung
4
Markenimage
4
Sport event
4
Sportmarketing
4
Sports marketing
4
Sportveranstaltung
4
meta-analysis
4
Beziehungsmarketing
3
Brand extension
3
Cognition
3
Customer satisfaction
3
Dienstleistungsqualität
3
Firm performance
3
Identification
3
Kundenzufriedenheit
3
Markentransfer
3
Marketing
3
Relationship marketing
3
Service quality
3
Theorie
3
Theory
3
Unternehmenserfolg
3
Advertising
2
Athletes
2
Beschwerdemanagement
2
Brand
2
Brand management
2
Complaint management
2
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Undetermined
8
Free
1
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Article
17
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Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
1
Book section
1
Language
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English
17
Author
All
Carrillat, François A.
17
Legoux, Renaud
4
Astous, Alain d'
3
O'Rourke, Anne-Maree
3
Grégoire, Yany
2
Ladik, Daniel M.
2
Melnyk, Valentyna
2
Napolova, Ekaterina
2
Pupovac, Ljubomir
2
Bellavance, François
1
Belli, Alex
1
Besharat, Ali
1
Béal, Mathieu
1
Davoine, Victor
1
Eid, François
1
Gebhardt, Gary F.
1
Hadida, Allègre L.
1
Jaramillo, Fernando
1
Khamitov, Mansur
1
Ladik, Daniel
1
Lee, James M.
1
Locander, William B.
1
Melnyk, Vladimir
1
Mulki, Jay P.
1
Plewa, Carolin
1
Plourde, Catherine
1
Purmehdi, Mostafa
1
Riggle, Robert J.
1
Rohani, Mina
1
Senecal, Sylvain
1
Tadajewski, Mark
1
Vanasse, Chloé
1
Wang, Paul
1
Willmott, Taylor
1
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Journal of the Academy of Marketing Science
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Australasian marketing journal
1
European journal of marketing : EJM
1
Journal of historical research in marketing
1
Journal of interactive marketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Making a difference through marketing : a quest for diverse perspectives
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
17
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1
The attenuation effects of time and "sensemaking" surveys on customer revenge
Grégoire, Yany
;
Khamitov, Mansur
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
1
,
pp. 172-196
Persistent link: https://www.econbiz.de/10015192994
Saved in:
2
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
3
When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.
;
Ladik, Daniel M.
;
Legoux, Renaud
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
Saved in:
4
The sponsor-event geographical match as a dimension of event-sponsor fit : an investigation in Europe and North America
Carrillat, François A.
;
Astous, Alain d'
;
Davoine, Victor
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 264-270
Persistent link: https://www.econbiz.de/10010242951
Saved in:
5
When motivation is against debtors' best interest : the illusion of goal progress in credit card debt repayment
Besharat, Ali
;
Carrillat, François A.
;
Ladik, Daniel M.
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 143-158
Persistent link: https://www.econbiz.de/10010439143
Saved in:
6
Examining the impact of service quality : a meta-analysis of empirical evidence
Carrillat, François A.
;
Jaramillo, Fernando
;
Mulki, Jay P.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10003827786
Saved in:
7
Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
Saved in:
8
On "being there" : a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
Carrillat, François A.
;
Astous, Alain d'
;
Bellavance, …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 621-642
Persistent link: https://www.econbiz.de/10011309579
Saved in:
9
Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel
;
Carrillat, François A.
;
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
Saved in:
10
The effectiveness of warning labels for consumers : a meta-analytic investigation into their underlying process and contingencies
Purmehdi, Mostafa
;
Legoux, Renaud
;
Carrillat, François A.
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10011690543
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