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Consumption culture in Europe : insight into the beverage industry
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Drinking motives
Grunert, Klaus G.
;
Rosendahl, Jacob
;
Andronikidis, …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 306-332)
.
2013
Persistent link: https://www.econbiz.de/10009720261
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Special issue: Selected papers on e-marketing from the thirty-fifth European Marketing Academy Conference
Aulōnitēs, Geōrgios I.
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-
2007
Persistent link: https://www.econbiz.de/10003560369
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Customer defection in retail banking : attitudinal and behavioural consequences of failed service quality
Piha, Lamprini P.
;
Aulōnitēs, Geōrgios I.
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
3
,
pp. 304-326
Persistent link: https://www.econbiz.de/10011305997
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Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
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Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.
;
Aulōnitēs, Geōrgios I.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
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