Purpose – The purpose of this paper is to examine the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Design/methodology/approach – Convenience sampling method is to be employed and a self‐administered...

Purpose – This paper aims to examine the concept of “consumer animosity”, model its antecedents, and assess its influence on intention to purchase. Design/methodology/approach – Survey questionnaires were distributed by a quasi‐random sample of school pupils across Taiwan to an adult...

Purpose – The paper aims to examine the effect of varying intensities of personal nostalgia on cognition, attitudes, and purchase intention. Design/methodology/approach – Data were collected using convenience sampling via a self‐administered questionnaire in a large Australian university....

Purpose – The purpose of this paper is to investigate whether rational and emotional appeals are more effective for small boutique hotel websites in Australia. Specifically, it assesses how attitudes towards websites, service expectations and attitudes towards boutique hotels will influence...

Purpose – The purpose of this paper is to investigate how sports celebrities can be perceived as role models and influence young adult consumers' purchase and behavioural intentions. Further, it also seeks to examine whether this influence differs between males and females....

As fashion innovators are the chief buyers of fashion at the introductory stage, they have significant influence on the product at the later stages. Building on this, this study attempts to achieve four main objectives. First, it provides a demographic profile of fashion innovators. Second, it...