Showing 1 - 4 of 4
Purpose – The purpose of this paper is to examine the nature of nostalgia, especially nostalgia associated with place, and its potential in the development of branding and advertising images for the hospitality industry. Design/methodology/approach – The paper achieves its aims by reviewing...
Persistent link: https://www.econbiz.de/10015037683
Persistent link: https://www.econbiz.de/10011442939
Persistent link: https://www.econbiz.de/10011965758
Purpose – This paper aims to identify the factors that have influenced growth in the UK's boutique hotel sector, through the identification of attributes that attract consumers to these hotels. Design/methodology/approach – The study methods included a review of the literature and a survey...
Persistent link: https://www.econbiz.de/10014762813