This study aims at estimating and comparing the determinants of expenditure behaviour of visitors in two types of museums. An ad-hoc survey was conducted between June and September 2011 among the visitors of the principal museums of the two provinces of Bolzano and Trento: the South Tyrol Museum...

In this study we analyze perception of authenticity by visitors of South Tyrol’s museum of archeology, best known as Ötzi museum, in the Autonomous Province of Bolzano (Italy). With the help of factor analysis we individuate two factors related to authenticity and study the determinants of...

Purpose: The purpose of this study is to explain the determinants of the degree of visit satisfaction to the Guanajuato Mummies Museum. The study contributes to the literature related to perceptions and attitudes of museum visitors, by identifying what factors explain the satisfaction with the...

Considering the importance of market segmentation as a marketing tool to determine promotional policies, this paper aims, through an empirical application, to determine the optimal way to choose both the best cluster algorithm and the best cluster partition.For this purpose, an empirical study...