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Exploring adolescent development skills through Internet usage : a study of French 11-15 year olds
Batat, Wided - In: International journal of consumer studies 32 (2008) 4, pp. 374-381
Persistent link: https://www.econbiz.de/10003748437
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Experiential marketing : consumer behaviour, customer experience and the 7Es
Batat, Wided - 2019
Persistent link: https://www.econbiz.de/10011895160
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New paths in researching "alternative" consumption and well-being in marketing : alternative food consumption
Batat, Wided - In: Marketing theory 16 (2016) 4, pp. 561-576
Persistent link: https://www.econbiz.de/10011645972
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Les nouvelles youth cultures : tendances et pratiques de consommation d'une génération méjugée et paradoxale
Batat, Wided - 2017
Persistent link: https://www.econbiz.de/10011653590
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Phygital customer experience in the metaverse : a study of consumer sensory perception of sight, touch, sound, scent, and taste
Batat, Wided - In: Journal of retailing and consumer services 78 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10015095225
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Consumers' perceptions of food ethics in luxury dining
Batat, Wided - In: The journal of services marketing 36 (2022) 5, pp. 754-766
Persistent link: https://www.econbiz.de/10013407598
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Transformative luxury research (TLR) : an agenda to advance luxury for well-being
Batat, Wided - In: Journal of macromarketing 42 (2022) 4, pp. 609-623
Persistent link: https://www.econbiz.de/10013475254
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Why is the traditional marketing mix dead? : towards the "experiential marketing mix" (7E), a strategic framework for business experience design in the phygital age
Batat, Wided - In: Journal of strategic marketing 32 (2024) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10014553127
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Experiential research as a methodological framework for studying consumer behaviors in phygital settings
Batat, Wided - In: Qualitative market research : an international journal 26 (2023) 3, pp. 269-277
Persistent link: https://www.econbiz.de/10014292086
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Introduction to the special issue: forms and effects of "distancing" on consumer behaviors and business practices : towards coping strategies and new consumption trends in a pandemic context
Batat, Wided - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1691-1711
Persistent link: https://www.econbiz.de/10013206136