This study examines the effect of company-cause congruency on consumer responses to Cause Related Marketing (CRM) programs of stigmatized products. This study also investigates the moderating role of user status and tests a theoretical model of the effects of attitude toward the industry on...

Purpose – The purpose of this paper is to determine the relationship between consumer ethnocentrism and product attitudes, including country of origin, and to investigate whether ethnocentric tendencies and product attitudes vary by demographic variables. Design/methodology/approach – Data...

Purpose – The purpose of this paper is to determine the difference between service quality dimensions of supermarkets and discount stores. Design/methodology/approach – The paper focuses on service quality dimensions of customers in supermarkets and discount stores. The study has selected...