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The role of non-interactive other customers' influence in service environments

Albrecht, Arne Keno - 2017

Persistent link: https://www.econbiz.de/10011667018

Customer‐employee relationship : The role of self‐employee congruence

Jamal, Ahmad; Adelowore, Adegboyega - In: European Journal of Marketing 42 (2008) 11/12, pp. 1316-1345

relations in a services context, no research has investigated the effects of congruence between a customer's self‐concept and … and services marketing. The paper is based on a sample of 203 customers of bank users in Nigeria who completed a self …

Persistent link: https://www.econbiz.de/10014722532

Consumer‐retailer emotional attachment : Some antecedents and the moderating role of attachment anxiety

Vlachos, Pavlos A.; Theotokis, Aristeidis; Pramatari, … - In: European Journal of Marketing 44 (2010) 9/10, pp. 1478-1499

Purpose – The purpose of the study is to investigate loyalty building and the creation of affectionate bonds in the consumer‐firm dyad. Design/methodology/approach – The study relies on face‐to‐face personal interviews in the context of grocery store retailing. Findings – The results...

Persistent link: https://www.econbiz.de/10014722688

Consumer‐brand relationships in sport: brand personality and identification

Carlson, Brad D.; Todd Donavan, D.; Cumiskey, Kevin J. - In: International Journal of Retail & Distribution Management 37 (2009) 4, pp. 370-384

Purpose – The purpose of this paper is to investigate the relationships between the brand personality of a sports team and the related consumer outcomes of identification and retail spending. Design/methodology/approach – A field study was conducted with games watched and retail spending as...

Persistent link: https://www.econbiz.de/10014803419

The influence of core‐brand attitude and consumer perception on purchase intention towards extended product

Wu, Shwu‐Ing; Lo, Chen‐Lien - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 1, pp. 174-194

Purpose – This study aims to determine and discuss relevant factors and relationship models affecting consumers’ purchase intention towards the extended product, PC for Microsoft. The results are to serve as a reference for managers when implementing brand extension strategies....

Persistent link: https://www.econbiz.de/10014674665

Why divide consumer and organizational buyer behaviour?

Wilson, Dominic F. - In: European Journal of Marketing 34 (2000) 7, pp. 780-796

The implicit distinction in the buyer behaviour literature between the contexts of consumer markets and organizational markets has lead to a bifurcated approach to the development of buyer behaviour theory. While useful, even necessary, for teaching and planning purposes, this distinction is...

Persistent link: https://www.econbiz.de/10014721929

The importance of packaging attributes: a conjoint analysis approach

Silayoi, Pinya; Speece, Mark - In: European Journal of Marketing 41 (2007) 11/12, pp. 1495-1517

Purpose – The importance of packaging design and the role of packaging as a vehicle for consumer communication and … branding are necessarily growing. To achieve communication goals effectively, knowledge about consumer psychology is important …

Persistent link: https://www.econbiz.de/10014722453

Cognitive Style and Personal Involvement as Explicators of Innovative Purchasing of ″Healthy″ Food Brands

Foxall, Gordon R.; Bhate, Seema - In: European Journal of Marketing 27 (1993) 2, pp. 5-16

In an earlier study, concerned with the innovative purchasing of “healthy” food products, the largest volume of …‐reported innovative purchasing described here tests that hypothesis, examining the interactive relationship between two independent …

Persistent link: https://www.econbiz.de/10014723035

A Behaviourist Perspective on Purchase and Consumption

Foxall, Gordon R. - In: European Journal of Marketing 27 (1993) 8, pp. 7-16

Critically examines the status and plausibility of an interpretative account of consumer behaviour derived from operant psychology (behaviour analysis). It is argued that a model of purchase and consumption cannot be founded on an unreconstructed operant behaviourism. However, if modifications...

Persistent link: https://www.econbiz.de/10014723055

The link between green purchasing decisions and measures of environmental consciousness

Schlegelmilch, Bodo B.; Bohlen, Greg M.; … - In: European Journal of Marketing 30 (1996) 5, pp. 35-55

environmental consciousness, are better able to explain consumers’ pro‐environmental purchasing behaviour. Two conceptualizations of … the purchasing domain are addressed, namely general green purchasing behaviour and specific purchasing habits relating to …‐responsible purchasing behaviour, although the strength of the relationships varies according to sample type, the conceptualization of the …

Persistent link: https://www.econbiz.de/10014723165