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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
16
Bekleidungsindustrie
8
Clothing
8
Clothing industry
8
Bekleidung
7
Apparel
6
USA
5
Mode
4
United States
4
Women
4
Advertising effects
3
Beziehungsmarketing
3
Fashion
3
Fashion involvement
3
Frauen
3
Materialism
3
Relationship marketing
3
Students
3
Studierende
3
Textile distribution
3
Textilhandel
3
Werbewirkung
3
Age group
2
Altersgruppe
2
Consumer socialization
2
Contamination
2
Daughters
2
Einzelhandel
2
Emotion
2
Entrepreneurship
2
Entscheidung
2
Evironmentalism
2
Hang tags
2
Jugendliche
2
Ladengestaltung
2
Lebensstil
2
Lifestyle
2
Market segmentation
2
Marketing management
2
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Online availability
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CC license
1
Free
1
Undetermined
1
Type of publication
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Article
15
Type of publication (narrower categories)
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Article in journal
15
Aufsatz in Zeitschrift
15
Language
All
English
15
Author
All
Yan, Ruoh-nan
15
Hyllegard, Karen H.
6
Ogle, Jennifer Paff
5
Bae, Su Yun
2
Eckman, Molly
2
Watchravesringkan, Kittichai
2
Xu, Huimin
2
Yurchisin, Jennifer
2
Attmann, Julianne
1
Blaisi, LaVon F.
1
Bloodhart, Brittany
1
Chang, Hyo Jung
1
Diddi, Sonali
1
Leung, Ada
1
Littrell, Mary A.
1
Reitz, Amy R.
1
Watson, Maegan Zarley
1
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Published in...
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Journal of fashion marketing and management
5
International journal of retail & distribution management
3
Young consumers : insight and ideas for responsible marketers
2
Cleaner and responsible consumption
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing communications
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
15
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1
Promoting the right attitude : exploring the ethical fashion attitudes of fashion aficionados and materialists
Bae, Su Yun
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1064-1087
Persistent link: https://www.econbiz.de/10014430543
Saved in:
2
Does formality matter? : effects of employee clothing formality on consumers' service quality expectations and store image perceptions
Yan, Ruoh-nan
;
Yurchisin, Jennifer
;
Watchravesringkan, …
- In:
International journal of retail & distribution management
39
(
2011
)
5
,
pp. 346-362
Persistent link: https://www.econbiz.de/10009155492
Saved in:
3
An investigation of mothers' and tween doughters' clothing preferences and purchase intentions toward a prosocial clothing company
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
18
(
2014
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10010259703
Saved in:
4
An exploratory study of the decision processes of fast versus slow fashion consumers
Watson, Maegan Zarley
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10009771283
Saved in:
5
Female consumers' fanning of companies on Facebook : the influence of generational cohort
Hyllegard, Karen H.
;
Ogle, Jennifer Paff
;
Yan, Ruoh-nan
; …
- In:
International journal of electronic marketing and …
5
(
2012/13
)
3
,
pp. 222-241
Persistent link: https://www.econbiz.de/10009746614
Saved in:
6
College students' responses to prosocial marketing claims on apparel hang tags
Hyllegard, Karen H.
;
Ogle, Jennifer Paff
;
Yan, Ruoh-nan
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 269-283
Persistent link: https://www.econbiz.de/10010392842
Saved in:
7
Moderating effects of situational characteristics on impulse buying
Chang, Hyo Jung
;
Yan, Ruoh-nan
;
Eckman, Molly
- In:
International journal of retail & distribution management
42
(
2014
)
4
,
pp. 298-314
Persistent link: https://www.econbiz.de/10010380578
Saved in:
8
Segmenting the teen girl apparel market : differences in fashion involvement, materialism and social responsibility
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
;
Yan, Ruoh-nan
; …
- In:
Young consumers : insight and ideas for responsible …
15
(
2014
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10010412117
Saved in:
9
The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.
;
Yan, Ruoh-nan
;
Ogle, Jennifer Paff
; …
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 100-123
Persistent link: https://www.econbiz.de/10008841679
Saved in:
10
Are lifestyle centres unique? : consumers' perceptions across locations
Yan, Ruoh-nan
;
Eckman, Molly
- In:
International journal of retail & distribution management
37
(
2009
)
1
,
pp. 24-42
Persistent link: https://www.econbiz.de/10009522030
Saved in:
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