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Consumer response to stock‐out in the online supply chain

Dadzie, Kofi Q.; Winston, Evelyn - In: International Journal of Physical Distribution & … 37 (2007) 1, pp. 19-42

Purpose – Consumer response to merchandise shortage in the online supply chain outlet is an interesting and important issue for e‐vendors because of the high risk associated with the online environment. The purpose of this study is to examine the effects of the online environment on consumer...

Persistent link: https://www.econbiz.de/10014793661

Inclusive economic development programs and consumers' access to credit in emerging market economies : the public policy role of marketing in rural bank programs in Ghana

Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M.; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 59-69

Persistent link: https://www.econbiz.de/10009774961

An examination of the impact of product and service quality perceptions on customer loyalty in rural banks in Ghana : the importance of social networks for nascent entrepreneurs

Dadzie, Kofi Q.; Evans, Jocelyn; Mack, Rhonda - In: Global business & economics review 12 (2010) 1/2, pp. 100-114

Persistent link: https://www.econbiz.de/10003974720

Promoting bank usage habits in Africa's savings mobilization programs : a strategic marketing perspective

Dadzie, Charlene A.; Winston, Evelyn M.; Williams, Alvin J. - In: Journal of macromarketing 41 (2021) 2, pp. 391-410

Persistent link: https://www.econbiz.de/10012521303

Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets

Ferguson, Jodie L.; Brown, Brian P.; Johnston, Wesley J. - In: Journal of business research : JBR 72 (2017), pp. 80-92

Persistent link: https://www.econbiz.de/10011645485

Mature consumers' selection of apparel and footwear brands and department stores

Moschis, George P.; Ferguson, Jodie L.; Zhu, Meng - In: International journal of retail & distribution management 39 (2011) 10, pp. 785-801

Persistent link: https://www.econbiz.de/10009376910

Procedural and distributive fairness : determinants of overall price fairness

Ferguson, Jodie L.; Ellen, Pam Scholder; Bearden, William O. - In: Journal of business ethics : JOBE 121 (2014) 2, pp. 217-231

Persistent link: https://www.econbiz.de/10010363433

Suspicion and perceptions of price fairness in times of crisis

Ferguson, Jodie L.; Ellen, Pam Scholder; Piscopo, … - In: Journal of business ethics : JOBE 98 (2011) 2, pp. 331-349

Persistent link: https://www.econbiz.de/10008841029

Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes

Ferguson, Jodie L.; Mohan, Mayoor - In: Industrial marketing management : the international … 89 (2020), pp. 594-604

Persistent link: https://www.econbiz.de/10012291393

When do B2B brands influence the decision making of organizational buyers? : an examination of the relationship between purchase risk and brand sensitivity

Brown, Brian P.; Zablah, Alex R.; Bellenger, Danny N.; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 194-204

Persistent link: https://www.econbiz.de/10009376048