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Jiménez, Nadia; San-Martin, Sonia - In: The journal of business & industrial marketing 31 (2016) 3, pp. 349-364

Persistent link: https://www.econbiz.de/10011523972

The mediation of trust in country-of-origin effects across countries

Jiménez, Nadia; San Martin, Sonia - In: Cross cultural management : an international journal 21 (2014) 2, pp. 150-171

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The country of origin effect on consumer purchase intention : PLS modelling

Syriac Nellikunnel; Kavitha Haldorai; Abdul Rahman; … - In: International journal of business and globalisation : IJBG 19 (2017) 3, pp. 378-395

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Antecedents of belief in global citizenship : a two-country empirical investigation

Gammoh, Bashar S.; Koh, Anthony C.; Okoroafo, Sam C.; … - In: Journal of global marketing 28 (2015) 1, pp. 52-66

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A purchase intention model for foreign banks within Indonesia

Muchtar, Fatimah; Kingshott, Russel P.J.; Wong, David; … - In: International Journal of Bank Marketing 30 (2012) 6, pp. 452-464

Purpose – This paper aims to present a conceptual model that highlights the complexities associated with foreign banks wishing to operate with the Indonesian marketplace. Design/methodology/approach – The paper is conceptual in nature and draws upon the marketing literature and theory to...

Persistent link: https://www.econbiz.de/10014760053

To purchase or not to purchase US products : role of religiosity, animosity, and ethno-centrism among Malaysian consumers

Ahmed, Zafar U.; Rosdin Anang; Md. Nor Othman; … - In: The journal of services marketing 27 (2013) 7, pp. 551-563

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The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects

Lee, Richard; Mazodier, Marc - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 919-942

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The "tug of war" model of foreign product purchases

Asseraf, Yoel; Shoham, Aviv - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 550-574

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Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands

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A memory theory perspective of consumer ethnocentrism and animosity

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