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Why should marketers be forced to ignore their moral awareness? : a reply to Gaski

Demuijnck, Geert; Murphy, Patrick E. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 38-43

Persistent link: https://www.econbiz.de/10013401663

Ethical consumerism : a view from the food industry in Morocco

Hamelin, Nicolas; Harcar, Talha; Benhari, Yamina - In: Journal of food products marketing 19 (2013) 5, pp. 343-362

Persistent link: https://www.econbiz.de/10010226841

How important are ethics and social responsibility? ‐ A multinational study of marketing professionals

Singhapakdi, Anusorn; Karande, Kiran; Rao, C.P.; … - In: European Journal of Marketing 35 (2001) 1/2, pp. 133-153

States that in the present era of global marketing, as more companies enter international markets, ethical problems are … understand the latter’s ethical decision‐making processes. Divergence in ethical behavior and attitudes of marketing … ethics and social responsibility in achieving organizational effectiveness. This study investigates the variation in those …

Persistent link: https://www.econbiz.de/10014721965

Conceptualizing Guilt in the Consumer Decision‐making Process

Burnett, Melissa S.; Lunsford, Dale A. - In: Journal of Consumer Marketing 11 (1994) 3, pp. 33-43

Consumer purchase decisions can be influenced by many emotions, including guilt. Guilt which enters into the consumer purchase decision is identified as “consumer guilt” and may provide opportunities for marketers to influence the consumer decision process. A negative emotion which results...

Persistent link: https://www.econbiz.de/10014849107

Cultural consumption and souvenirs : an ethical framework

Brennan, Linda; Savage, Theresa - In: Arts marketing : an international journal ; AM 2 (2012) 2, pp. 144-160

Persistent link: https://www.econbiz.de/10009675845

Re-visiting an old topic with a new approach : the case of ethical clothing

Magnuson, Bryce; Reimers, Vaughan; Chao, Fred - In: Journal of fashion marketing and management 21 (2017) 3, pp. 400-418

Persistent link: https://www.econbiz.de/10011773349

The academic conceptualisation of ethical clothing : could it account for the attitude behaviour gap?

Reimers, Vaughan; Magnuson, Bryce; Chao, Fred - In: Journal of fashion marketing and management 20 (2016) 4, pp. 383-399

Persistent link: https://www.econbiz.de/10011551701

Will you purchase environmentally friendly products? : using prediction requests to increase choice of sustainable products

Bodur, H. Onur; Duval, Kimberly M.; Grohmann, Bianca - In: Journal of business ethics : JOBE 129 (2015) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10011290917

Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury

Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 27 (2020) 1, pp. 35-47

Persistent link: https://www.econbiz.de/10012297784

The impact of ethical logos on purchase intention : the mediating role of product social responsibility

Collange, Véronique; Bernard, Yohan; Ingarao, Aurore; … - 2025

Persistent link: https://www.econbiz.de/10015396305