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Effect of intergroup-based emotions on attitude towards cross-ethnic products

Oyedele, Adesegun; Hernandez, Monica D. - In: The journal of consumer marketing 34 (2017) 1, pp. 29-42

Persistent link: https://www.econbiz.de/10011616110

Consumer culture and political ideology plots in social media campaigns

Oyedele, Adesegun; Hernandez, Monica D.; Backes, Kayla - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 108-127

Persistent link: https://www.econbiz.de/10012179016

Bilingual consumer memory in the advergaming context : a cross-script comparison

Hernandez, Monica D. - 2005

Persistent link: https://www.econbiz.de/10003946261

Determinants of children's attitudes towards "advergames" : the case of Mexico

Hernandez, Monica D. - In: Young consumers : insight and ideas for responsible … 9 (2008) 3, pp. 112-120

Persistent link: https://www.econbiz.de/10003745620

Customer typology: 3D virtual world

Oyedele, Adesegun; Minor, Michael S. - In: Journal of Research in Interactive Marketing 5 (2011) 1, pp. 29-49

Purpose – The goal of this paper is to develop a customer typology for 3D virtual world by grouping similar Second Life (SL) virtual world users into homogeneous groups. Design/methodology/approach – The research method entails the empirical analysis of 176 survey respondents. The evaluation...

Persistent link: https://www.econbiz.de/10014902186

Signals of global advertising appeals in emerging markets

Oyedele, Adesegun; Minor, Michael S.; Ghanem, Salma - In: International Marketing Review 26 (2009) 4/5, pp. 521-541

Purpose – The purpose of this paper is to investigate advertising appeals and cultural values in television advertisements from newly emerging markets. Specifically, the paper hypothesizes that the advertising appeals in the advertisements of sub‐Saharan African (SSA) emerging consumer...

Persistent link: https://www.econbiz.de/10014827471

Customer typology : 3D virtual world

Oyedele, Adesegun; Minor, Michael - In: Journal of research in interactive marketing : … 5 (2011) 1, pp. 29-49

Persistent link: https://www.econbiz.de/10009129942

Consumer readings of green appeals in advertisements

Oyedele, Adesegun; Dejong, Penny - In: Journal of promotion management : JPM 19 (2013) 4, pp. 435-451

Persistent link: https://www.econbiz.de/10010198656

The consumer-human-like robot interaction framework

Simpson, Penny M.; Le Master, Jane; Oyedele, Adesegun - In: International journal of technology marketing : IJTMkt 3 (2008) 4, pp. 305-324

Persistent link: https://www.econbiz.de/10003809487

Individual assessment of humanlike consumer robots : an extended TAM with aesthetic response and tolerance

Oyedele, Adesegun; Hong, Soonkwan; Minor, Michael - In: International journal of technology marketing : IJTMkt 2 (2007) 3, pp. 243-263

Persistent link: https://www.econbiz.de/10003602010