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Aesthetic theory and logo design: examining consumer response to proportion across cultures

Pittard, Narelle; Ewing, Michael; Jevons, Colin - In: International Marketing Review 24 (2007) 4, pp. 457-473

Purpose – The purpose of this study is to investigate reactions to the divine proportion (a ratio of 1: 1.618) in logo design across different cultures. Design/methodology/approach – The approach is a survey in three different countries: Australia, Singapore and South Africa. Findings –...

Persistent link: https://www.econbiz.de/10014827396

How corporate reputation, quality, and value influence online loyalty

Caruana, Albert; Ewing, Michael - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1103-1110

Persistent link: https://www.econbiz.de/10008652762

The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research

Newton, Fiona J.; Ewing, Michael; Pitt, Leyland F. - In: Psychology & marketing 29 (2012) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10009501841

Forward or delete : what drives peer-to-peer message propagation across social networks?

Harvey, Christopher G.; Stewart, David B.; Ewing, Michael - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 365-372

Persistent link: https://www.econbiz.de/10009424835

When nutritional guidelines and life collide : family fruit and vegetable socialisation practices in low socioeconomic communities

Judd, Stephanie M.; Newton, Joshua D.; Newton, Fiona J.; … - In: Journal of marketing management : MM 30 (2014) 15/16, pp. 1625-1653

Persistent link: https://www.econbiz.de/10010466433

Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior

Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Industrial marketing management : the international … 52 (2016), pp. 163-174

Persistent link: https://www.econbiz.de/10011447509

The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image

Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Journal of business research : JBR 68 (2015) 9, pp. 1886-1894

Persistent link: https://www.econbiz.de/10011384162

The impact of personalised incentives on the profitability of customer retention campaigns

Tamoddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 327-347

Persistent link: https://www.econbiz.de/10011709131

The effect of product placement in computer games on brand attitude and recall

Mackay, Thomas; Ewing, Michael; Newton, Fiona; … - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 423-438

Persistent link: https://www.econbiz.de/10003874750

Empirical decomposition of customer responses to discount coupons in online FMCG retailing

Montazeri, Samaneh; Tamaddoni, Ali; Stakhovych, Stanislav; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-7

Persistent link: https://www.econbiz.de/10012431682