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Consumer behaviour
Public relations
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11
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11
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8
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8
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Consumer engagement
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Digitalisierung
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Digitization
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Customer integration
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Luoma-aho, Vilma
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Hollebeek, Linda D.
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Luoma-Aho, Vilma
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The handbook of communication engagement
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Corporate communications : an international journal
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Journal of international consumer marketing
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ECONIS (ZBW)
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1
(Un)willing to engage? : first look at the engagement types of millennials
Rissanen, Hilkka
;
Luoma-Aho, Vilma
- In:
Corporate communications : an international journal
21
(
2016
)
4
,
pp. 500-515
Persistent link: https://www.econbiz.de/10011626272
Saved in:
2
Engagement valence duality and spillover effects in online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 877-897
Persistent link: https://www.econbiz.de/10011730673
Saved in:
3
The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
Saved in:
4
Negative engagement
Lievonen, Matias
;
Luoma-aho, Vilma
;
Bowden, Jana
- In:
The handbook of communication engagement
,
(pp. 531-547)
.
2018
Persistent link: https://www.econbiz.de/10011871863
Saved in:
5
"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna
;
Munnukka, Juha
;
Maity, Devdeep
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
Saved in:
6
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
7
Towards a typology of negative engagement behavior in social media
Lievonen, Matias
;
Bowden, Jana
;
Luoma-aho, Vilma
- In:
The service industries journal
43
(
2023
)
3/4
,
pp. 238-259
Persistent link: https://www.econbiz.de/10014321576
Saved in:
8
Young consumers' boycotting profiles in the UK and Finland : a comparative analysis
Tuominen, Jesse
;
Rantala, Eero
;
Tolvanen, Asko
; …
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 464-485
Persistent link: https://www.econbiz.de/10014422398
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