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The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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Categories, indentities, and cultural classification : moving beyond a model of categorical constraint
Glynn, Mary Ann; Navis, Chad - In: Journal of management studies : JMS 50 (2013) 6, pp. 1124-1137
Persistent link: https://www.econbiz.de/10010127886
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Prototypically small : an exploration of consumers’ small business prototypes
Jenkins, Michael Ryan - In: Journal of research in marketing and entrepreneurship 26 (2024) 4, pp. 549-564
Persistent link: https://www.econbiz.de/10015419264
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Understanding the effect of art infusion type on retail product shopping : an attention to the intervening role of customers' financial wealth
Park, Sangchul; Kim, Sanghoon; Ahn, Sungsook - In: Journal of retailing and consumer services 70 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014239829
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The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle; Pabian, Sara; Giles, David; Hudders, … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
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Machine learning for healthcare behavioural OR : addressing waiting time perceptions in emergency care
Gartner, Daniel; Padman, Rema - In: Journal of the Operational Research Society 71 (2020) 7, pp. 1087-1101
Persistent link: https://www.econbiz.de/10012264506
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New classification system for the U.S. restaurant industry : application of utilitarian and hedonic continuum model
Parsa, H. G.; Shuster, Barry K.; Bujisic, Milos - In: The Cornell hospitality quarterly 61 (2020) 4, pp. 379-400
Persistent link: https://www.econbiz.de/10012307843
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Classification of stakeholders activism aiming to influence corporate social responsibility
Dziawgo, Danuta - In: Copernican Journal of Finance & Accounting : CJF&A 11 (2022) 4, pp. 89-105
Persistent link: https://www.econbiz.de/10014328655
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Predicting customers' cross-buying decisions : a two-stage machine learning approach
Kilinc, Mehmet Serdar; Rohrhirsch, Robert - In: Journal of business analytics 6 (2023) 3, pp. 180-187
Persistent link: https://www.econbiz.de/10014319345
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Conceptualising electronic word of mouth activity : An input‐process‐output perspective
Chan, Yolanda Y.Y.; Ngai, E.W.T. - In: Marketing Intelligence & Planning 29 (2011) 5, pp. 488-516
activity from an input‐process‐output (IPO) perspective; propose a classification framework based on the identified academic … eWOM research. The proposed integrated classification framework can serve as a roadmap for academic research. Originality … comprehensive database for eWOM research, a classification framework of the eWOM literature is presented, building on the IPO model …
Persistent link: https://www.econbiz.de/10014946273