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Consumer behaviour
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"T-Shaped Buyer"
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Journal of purchasing and supply management
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The "T-Shaped Buyer" : a transactional perspective on supply chain relationships
Aitken, Alan
;
Paton, Robert A.
- In:
Journal of purchasing and supply management
23
(
2017
)
4
,
pp. 280-289
Persistent link: https://www.econbiz.de/10011775106
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