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The role of culture in creative execution in celebrity endorsement : the cross-cultural study

Um, Nam-hyun - In: Journal of global marketing 26 (2013) 3, pp. 155-172

Persistent link: https://www.econbiz.de/10010189495

Culture and the star-power strategy : comparing American and Korean response to celebrity-endorsed advertising

Choi, Jin-A.; Lewis, Robert - In: Journal of global marketing 30 (2017) 1, pp. 3-11

Persistent link: https://www.econbiz.de/10011779365

Sensation seeking, message sensation value, and destinations : a cross-cultural comparison

Lu, Allan Cheng Chieh; Chi, Christina Geng-Qing; Lu, … - In: Journal of hospitality & tourism research : JHTR ; the … 41 (2017) 3, pp. 357-383

Persistent link: https://www.econbiz.de/10011650228

Scale of cultural values of generation Y : the case of Aburra Valley-Colombia

Palacio-López, Sandra Milena; Hernández Fernández, … - In: International journal of economics and business … 25 (2023) 3, pp. 395-413

Persistent link: https://www.econbiz.de/10014309269

The third function of law is to transform cultural categories

Hoff, Karla Ruth; Walsh, James - 2019

How does law change society? In the rational actor model, law affects behavior only by changing incentives and information-the command and coordination function of law. Under the view that humans are social animals, law is also a guidepost for social norms that regulate behavior-the expressive...

Persistent link: https://www.econbiz.de/10012113916

Construction of a Chineseness value scale and a Chinesesness ethnicity scale

Chan, Alvin M.; Rossiter, John R. - 1998

Persistent link: https://www.econbiz.de/10000987565

Brands : meaning and value in postmodern media culture

Arvidsson, Adam - 2006 - transferred to digital printing

Persistent link: https://www.econbiz.de/10002701618

New approaches to the symbolic character of consumer goods and activities

McCracken, Grant David - 2002 - 1. Midland Book ed., [Nachdr.]

Persistent link: https://www.econbiz.de/10001914550

Disengagement toward brand-based online communities : the role of culture

Kumar, Aman; Shankar, Amit - In: Journal of global marketing 36 (2023) 4, pp. 268-283

Persistent link: https://www.econbiz.de/10014390286

Cultural and Social Influences on Consumer Behavior : Uncertainty Avoidance, Rituals, and External Threats

Wang, Xuehua - 2023

. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products … than those in a culture with low uncertainty avoidance. Prior cultural research has mainly focused on how individualism … consumption as well as its underlying mechanism and boundary condition. Rituals, as a component of culture, can affect consumer …

Persistent link: https://www.econbiz.de/10014375090