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Masculinity and symbolic consumption among black African consumers : an interpretive study

Gbadamosi, Ayantunji - In: Qualitative market research : an international journal 28 (2025) 1, pp. 79-100

Persistent link: https://www.econbiz.de/10015324700

Consumer involvement and marketing in Africa : some directions for future research

Gbadamosi, Ayantunji - In: International journal of consumer studies 37 (2013) 2, pp. 234-242

Persistent link: https://www.econbiz.de/10009723211

Family consumption systems in Africa : a focus on children

Gbadamosi, Ayantunji - In: The Routledge companion to business in Africa, (pp. 146-159). 2015

Persistent link: https://www.econbiz.de/10010393200

Cognitive dissonance : the implicit explication in low-income consumers' shopping behaviour for "low-involvement" grocery products

Gbadamosi, Ayantunji - In: International journal of retail & distribution management 37 (2009) 12, pp. 1077-1095

Persistent link: https://www.econbiz.de/10009521944

Low-income consumers' reactions to low-involvement products

Gbadamosi, Ayantunji - In: Marketing intelligence & planning 27 (2009) 7, pp. 882-899

Persistent link: https://www.econbiz.de/10009526317

Acculturation : an exploratory study of clothing consumption among Black African women in London (UK)

Gbadamosi, Ayantunji - In: Journal of fashion marketing and management 16 (2012) 1, pp. 5-20

Persistent link: https://www.econbiz.de/10009532734

Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study

Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754

Persistent link: https://www.econbiz.de/10011438544

Women-entrepreneurship, religiosity, and value-co-creation with ethnic consumers : revisiting the paradox

Gbadamosi, Ayantunji - In: Journal of strategic marketing 27 (2019) 4, pp. 303-316

Persistent link: https://www.econbiz.de/10012202748

Postmodernism, ethnicity, and celebrity culture in women's symbolic consumption

Gbadamosi, Ayantunji - In: International journal of market research 62 (2020) 5, pp. 561-577

Persistent link: https://www.econbiz.de/10012308960

Consumer behaviour and digital transformation

Gbadamosi, Ayantunji - 2024

"This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinning of consumer behaviour as they...

Persistent link: https://www.econbiz.de/10014515408