This article investigates several aspects of compulsive buyers’ brand attitude and behavior and how these differ from non-compulsive buyers in three large-scale, survey-based studies. Among our findings are that (1) while compulsive buyers appreciate emotional and social benefits significantly...

Purpose – The purpose of this paper is to investigate how the service constellation perspective affects innovation strategies and potentially contributes to the innovation literature, proposing a research agenda. Design/methodology/approach – By analyzing the notion of a service...

Purpose – Consumers increasingly experience and value services as elements of a larger constellation of mutually facilitating, complementary, and supporting services. A service constellation is a combination of multiple interdependent services – often produced by multiple specialized service...

In this article the relationship between store image, store satisfaction and store loyalty is examined. A distinction is made between true store loyalty and spurious store loyalty and manifest and latent satisfaction with the store. We hypothesise that the positive relationship between manifest...

In recent research on service quality it has been argued that the relationship between perceived service quality and service loyalty is an issue which requires conceptual and empirical elaboration through replication and extension of current knowledge. Focuses on the refinement of a scale for...

Purpose – Value congruence (VC) (the similarity between personal and object‐relevant values (such as a product or service)) rarely appears in studies of services, despite its importance for affective commitment. Existing research also neglects moderator variables. The purpose of this paper...

Purpose – Given the dramatic technology‐led changes that continue to take place in the marketplace, researchers and practitioners alike are keen to understand the emergence and implications of online brand communities (OBCs). The purpose of this paper is to explore OBCs from both consumer...