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Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment

Estelami, Hooman - In: Pricing perspectives : marketing and management …, (pp. 58-74). 2008

Persistent link: https://www.econbiz.de/10003775016

Cognitive catalysts for distrust in financial services markets : an integrative review

Estelami, Hooman - In: Journal of financial services marketing : JFSM 20 (2015) 4, pp. 246-257

Persistent link: https://www.econbiz.de/10011480865

An ethnographic study of consumer financial sophistication

Estelami, Hooman - In: Journal of consumer behaviour : an international … 13 (2014) 5, pp. 328-341

Persistent link: https://www.econbiz.de/10010517313

Consumer estimates of online quantity surcharge incidence rates

Estelami, Hooman - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 20-41

Persistent link: https://www.econbiz.de/10012801954

Drinking motives

Grunert, Klaus G.; Rosendahl, Jacob; Andronikidis, … - In: Consumption culture in Europe : insight into the …, (pp. 306-332). 2013

Persistent link: https://www.econbiz.de/10009720261

Special issue: Selected papers on e-marketing from the thirty-fifth European Marketing Academy Conference

Aulōnitēs, Geōrgios I. (contributor) - 2007

Persistent link: https://www.econbiz.de/10003560369

Customer defection in retail banking : attitudinal and behavioural consequences of failed service quality

Piha, Lamprini P.; Aulōnitēs, Geōrgios I. - In: Journal of service theory and practice : JSTP 25 (2015) 3, pp. 304-326

Persistent link: https://www.econbiz.de/10011305997

Marketing strategy decisions for brand extension success

Athanasopoulou, Pinelopi; Giovanis, Apostolos N.; … - In: The journal of brand management : an international journal 22 (2015) 6, pp. 487-514

Persistent link: https://www.econbiz.de/10011349956

Internal brand orientation: conceptualisation, scale development and validation

Piha, Lamprini P.; Aulōnitēs, Geōrgios I. - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 370-394

Persistent link: https://www.econbiz.de/10011883392

An exploratory study of negative option marketing: good, bad or ugly?

Licata, Jane W.; Von Bergen, C.W. - In: International Journal of Bank Marketing 25 (2007) 4, pp. 207-222

Purpose – The purpose of this exploratory research is to determine the consumer's perceptions of negative option marketing (NOM) offers regarding the value and equity of the offer and perceived opportunistic behavior inherent in the offer. In addition, the paper seeks to examine how a negative...

Persistent link: https://www.econbiz.de/10014759902