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Consumer behaviour
Konsumentenverhalten
17
Brand image
6
Markenimage
6
Brand management
5
Markenführung
5
Preismanagement
5
Pricing strategy
5
Advertising effects
4
Brand
4
Discounting
4
Diskontierung
4
Markenartikel
4
Sales promotion
4
Verkaufsförderung
4
Werbewirkung
4
Cognition
3
Kognition
3
Low-cost strategy
3
Niedrigpreisstrategie
3
Price framing
3
Promotions
3
Rabatt
3
Rebate
3
Advertising
2
Discounts
2
Experiment
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Perception
2
Product quality
2
Prospect Theory
2
Prospect theory
2
Wahrnehmung
2
Werbung
2
purchase intentions
2
Advertising regulation
1
Affective purchase
1
Altersgrenze
1
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Undetermined
12
Type of publication
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Article
17
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Article in journal
16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
1
Book section
1
Reprint
1
Language
All
English
17
Author
All
DelVecchio, Devon
10
Craig, Adam W.
7
Hardesty, David M.
2
Jae, Haeran
2
Kumar, Anand
2
Li, Wenjing
2
Romero, Marisabel
2
Barone, Michael J.
1
Baugh, Lee A.
1
Besharat, Ali
1
Bhatt, Siddharth
1
Chauvin, Max
1
DeCarlo, Thomas E.
1
Deska, Jason C.
1
Freling, Tracy H.
1
Gilbreath, Bob
1
Heath, Timothy B.
1
Henard, David H.
1
Hingston, Sean T.
1
Hugenberg, Kurt
1
Jones, William J.
1
Krishnan, H. Shanker
1
Lakshmanan, Arun
1
Lalwani, Ashok K.
1
Loureiro, Yuliya Komarova
1
Mormann, Milica
1
Pai, Dinesh Ramdas
1
Puligadda, Sanjay
1
Song, Lei
1
Stenstrom, Eric P.
1
Varki, Sajeev
1
Vendemia, Jennifer M. C.
1
Walker, Ryan J.
1
Wang, Jiexin
1
Wood, Stacy
1
Ziegler, Alexander H.
1
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Published in...
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Journal of retailing and consumer services
3
Psychology & marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Marketing-mix strategies - product strategy and promotion strategy
1
The journal of product & brand management
1
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ECONIS (ZBW)
17
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17
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1
Suspicious minds : exploring neural processes during exposure to deceptive advertising
Craig, Adam W.
;
Loureiro, Yuliya Komarova
;
Wood, Stacy
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 361-372
Persistent link: https://www.econbiz.de/10009563645
Saved in:
2
Keeping consumers in the red : hedonic debt prioritization within multiple debt accounts
Besharat, Ali
;
Varki, Sajeev
;
Craig, Adam W.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
2
,
pp. 311-316
Persistent link: https://www.econbiz.de/10011374505
Saved in:
3
The impact of dynamic bundling on price fairness perceptions
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 204-212
Persistent link: https://www.econbiz.de/10011801931
Saved in:
4
Mapping time : how the spatial representation of time influences intertemporal choices
Romero, Marisabel
;
Craig, Adam W.
;
Kumar, Anand
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 620-636
Persistent link: https://www.econbiz.de/10012177605
Saved in:
5
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
6
Are "10 grams of protein" better than "ten grams of protein"? : how digits versus number words influence consumer judgments
Romero, Marisabel
;
Craig, Adam W.
;
Mormann, Milica
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2025
)
5
,
pp. 1006-1026
Persistent link: https://www.econbiz.de/10015338662
Saved in:
7
The power that blinds : how power and persuasion knowledge affect marketplace interactions
Ziegler, Alexander H.
;
Barone, Michael J.
;
DeCarlo, …
-
2025
Persistent link: https://www.econbiz.de/10015373352
Saved in:
8
The effects of discount location and frame on consumers' price estimates
DelVecchio, Devon
;
Lakshmanan, Arun
;
Krishnan, H. Shanker
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 336-346
Persistent link: https://www.econbiz.de/10003892372
Saved in:
9
"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication
Puligadda, Sanjay
;
DelVecchio, Devon
;
Gilbreath, Bob
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 325-338
Persistent link: https://www.econbiz.de/10010423021
Saved in:
10
The effect of sales promotion on post-promotion brand preference : a meta-analysis
DelVecchio, Devon
;
Henard, David H.
;
Freling, Tracy H.
-
2009
Persistent link: https://www.econbiz.de/10003836357
Saved in:
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