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Journal of business research : JBR
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Springer eBook Collection
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International journal of islamic marketing and branding
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European journal of marketing : EJM
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International journal of wine business research : IJWBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of historical research in marketing
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The journal of consumer marketing
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European journal of marketing
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International Journal of Retail & Distribution Management
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Journal of macromarketing
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Journal of promotion management : innovations in planning and applied research
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Premier reference source
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Australasian marketing journal
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ECONIS (ZBW)
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1
Invented market traditions : the
marketing
of Italian breakfast (1973-1996)
Pirani, Daniela
- In:
Business history
66
(
2024
)
4
,
pp. 905-926
Persistent link: https://www.econbiz.de/10014580218
Saved in:
2
The
marketing
of neuromarketing : brand differentiation strategies employed by prominent neuromarketing firms to attract media clients
McDowell, Walter S.
;
Dick, Steven J.
- In:
Journal of media business studies
10
(
2013
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10010229508
Saved in:
3
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
4
Fashion creation and diffusion : the institution of
marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
5
Marketing
implications of consumer behavior
Nica, Elvira
- In:
Economics, management and financial markets
8
(
2013
)
1
,
pp. 124-129
Persistent link: https://www.econbiz.de/10009775900
Saved in:
6
Enhancing consumer value in wine tourism
Carlsen, Jack
;
Boksberger, Philipp
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
1
,
pp. 132-144
Persistent link: https://www.econbiz.de/10010482866
Saved in:
7
Credence attributes of agricultural and food products and their implications on
marketing
Daniloska, Nataša
- In:
Economic development : journal of the Institute of …
16
(
2014
)
3
,
pp. 89-102
Persistent link: https://www.econbiz.de/10010482462
Saved in:
8
Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R.
-
2016
Persistent link: https://www.econbiz.de/10011522666
Saved in:
9
Revealing the paradoxes of horsemeat : the challenges of
marketing
horsemeat in Finland
Jaskari, Minna-Maarit
;
Leipämaa-Leskinen, Hanna
; …
- In:
Nordic journal of business : NJB
64
(
2015
)
2
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011503369
Saved in:
10
A conceptual study on psychology of colour in
marketing
and branding
Gopikrishna, Ravikanti
;
Kumar, Montosh
- In:
International journal of economic research
12
(
2015
)
2
,
pp. 501-505
Persistent link: https://www.econbiz.de/10011419858
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