//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Validating a scale to measure...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
78
India
52
Indien
41
Brand management
40
Markenführung
40
Brand
35
Markenartikel
35
Brand image
33
Markenimage
33
Advertising effects
30
Beziehungsmarketing
30
Relationship marketing
30
Werbewirkung
30
Celebrity endorsement
18
Celebrity-Werbung
16
Emotion
16
Advertising
15
Customer satisfaction
15
Kundenzufriedenheit
14
Werbung
14
Dienstleistungsqualität
13
Service quality
13
Computerspiel
10
Internet marketing
10
Marketing
10
Online-Marketing
10
Video game
10
Youth
9
Jugendliche
8
Qualitative research
8
Beschwerdemanagement
7
Celebrity endorsements
7
Complaint management
7
Conceptual model
7
Einzelhandel
7
Retail trade
7
Structural equation model
7
Strukturgleichungsmodell
7
Brand loyalty
6
more ...
less ...
Online availability
All
Undetermined
62
Free
4
Type of publication
All
Article
79
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
74
Aufsatz in Zeitschrift
74
research-article
4
Aufsatz im Buch
1
Book section
1
Language
All
English
82
Author
All
Sarkar, Abhigyan
34
Sreejesh, S.
32
Roy, Subhadip
27
Sarkar, Juhi Gahlot
22
Jain, Varsha
8
Anusree, M. R.
5
Ghosh, Tathagata
5
Ponnam, Abhilash
5
Dwivedi, Yogesh K.
4
Mitra, Amarnath
3
Vashisht, Devika
3
Attri, Rekha
2
Bagdare, Shilpa
2
Balaji, M. S.
2
Banerjee, Shubhomoy
2
Biswas, Abhijit
2
Daswani, Aarzoo
2
Eshghi, Abdolreza
2
Guha, Abhijit
2
Paul, Justin
2
Rana, Pragati
2
Sahoo, Debajani
2
Saran, Rashmita
2
Sethuraman, Raj
2
Sudha, Mari
2
Bhatia, Sandhya
1
C. Leventhal, Richard
1
Choudhary, Sharuti
1
Dandotiya, Gunjan
1
Dass, Sumanjit
1
Ford, John B.
1
Gammoh, Bashar S.
1
Grewal, Dhruv
1
Jain, Kokil
1
Kastanakis, Minas
1
Koh, Anthony C.
1
Krishna, G. Radha
1
M.R., Anusree
1
Machado, Joana C.
1
Manu C
1
more ...
less ...
Published in...
All
Journal of business research : JBR
4
Journal of consumer marketing
4
Qualitative market research : an international journal
4
The marketing review
4
Young consumers : insight and ideas for responsible marketers
4
Asia-Pacific journal of business administration
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
International journal of retail and distribution management
2
Journal of Indian business research
2
Journal of customer behaviour
2
Journal of fashion marketing and management
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Society and business review
2
Asia-Pacific Journal of Business Administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Consumer brand relationships : meaning, measuring, managing
1
European journal of marketing
1
IIM Bangalore Research Paper
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Bank Marketing
1
International journal of bank marketing
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of manpower
1
International journal of retail & distribution management
1
Journal of Product & Brand Management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing for higher education
1
Journal of marketing theory and practice
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
Journal of strategic marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
78
Other ZBW resources
4
Showing
1
-
10
of
82
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Validating a scale to measure consumer's luxury brand aspiration
Sreejesh, S.
;
Sarkar, Abhigyan
;
Roy, Subhadip
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 465-478
Persistent link: https://www.econbiz.de/10011620599
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
4
Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
Sreejesh, S.
;
Sarkar, Abhigyan
;
Pradhan, Sudeepta
- In:
Management research review
39
(
2016
)
8
,
pp. 879-898
Persistent link: https://www.econbiz.de/10011534315
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
Digital healthcare retail : role of presence in creating patients' experience
Sreejesh, S.
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10012798300
Saved in:
7
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
8
A new consumer brand relationships framework
Sreejesh, S.
;
Roy, Subhadip
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 165-197)
.
2015
Persistent link: https://www.econbiz.de/10011279717
Saved in:
9
Service quality versus service experience : an empirical examination of the consequential effects in B2B services
Roy, Subhadip
;
Sreejesh, S.
;
Bhatia, Sandhya
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012127978
Saved in:
10
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->