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~subject:"Consumer behaviour"
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Retrospective: the effect of g...
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Consumer behaviour
Konsumentenverhalten
28
Theorie
21
Theory
21
Marketing
16
Social network
16
Soziales Netzwerk
16
Brand management
13
Market research
13
Marktforschung
13
Markenführung
12
Service quality
12
Dienstleistungsqualität
11
Beziehungsmarketing
10
Customer satisfaction
10
Relationship marketing
10
Dienstleistung
9
Kundenzufriedenheit
9
Salespeople
9
Services marketing
9
Verkaufspersonal
9
Brand image
8
Dienstleistungsmarketing
8
Dienstleistungssektor
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Online retailing
8
Online-Handel
8
Service industry
8
Services
8
Health care
7
Social Web
7
Social web
7
Brand
6
Gesundheitsversorgung
6
Markenartikel
6
Viral marketing
6
Virales Marketing
6
Business network
5
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Online availability
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Undetermined
14
Free
5
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Article
21
Book / Working Paper
7
Type of publication (narrower categories)
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Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
4
Book section
4
Case study
1
Fallstudie
1
Reprint
1
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Language
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English
28
Author
All
Iacobucci, Dawn
25
Román, Sergio
6
Ostrom, Amy L.
5
Riquelme, Isabel P.
5
Anderson, Laurel
2
Calder, Bobby J.
2
Eisingerich, Andreas B
2
Henderson, Geraldine Rosa
2
MacInnis, Deborah J.
2
Moon, Sangkil
2
Park, C. Whan
2
Posavac, Steven S.
2
Sanbonmatsu, David M.
2
Austin, J. Matthew
1
Azzari, Courtney Nations
1
Chang Coupland, Jennifer
1
Corus, Canan
1
Cuestas, Pedro J.
1
Cuestas-Diaz, Pedro J.
1
Downey, Hilary
1
Field, Joy M.
1
Fisk, Raymond P.
1
Fotheringham, Darima
1
Gabriel, Marcelo L. D. S.
1
Gallan, Andrew S.
1
Go Jefferies, Josephine
1
Grisaffe, Doug
1
Gustafsson, Anders
1
Hamza, Kavita Miadaira
1
Henderson, Geraldine R.
1
Huang, Ming-Hui
1
Kim, Moon-Yong
1
Kim, Seung-Wook
1
Lemon, Katherine N.
1
Marcati, Alberto
1
McColl-Kennedy, Janet R.
1
Mende, Martin
1
Morgan, Felicia N.
1
Mulcahy, Rory
1
Popovich, Deidre L.
1
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Institution
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John Wiley and Sons <Hoboken, NJ>
1
Published in...
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Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service research
2
Marketing in a digital world
2
Brand management ; Vol. 1
1
Continuing to broaden the marketing concept
1
Foundations and trends in marketing : FTMKT
1
Health marketing quarterly
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing research : JMR
1
Journal of retailing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Marketing through minefields
1
Psychology & marketing
1
Report / Marketing Science Institute
1
The journal of services marketing
1
Vanderbilt Owen Graduate School of Management Research Paper
1
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ECONIS (ZBW)
28
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1
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
2
Retrospective: the effect of guarantees on consumers' evaluation of services
Ostrom, Amy L.
;
Iacobucci, Dawn
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 373-376
Persistent link: https://www.econbiz.de/10011615443
Saved in:
3
Transformative service research : an agenda for the future
Anderson, Laurel
;
Ostrom, Amy L.
;
Corus, Canan
;
Fisk, …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1203-1210
Persistent link: https://www.econbiz.de/10009756087
Saved in:
4
Service research priorities : designing sustainable service ecosystems
Field, Joy M.
;
Fotheringham, Darima
;
Subramony, Mahesh
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 462-479
Persistent link: https://www.econbiz.de/10012662579
Saved in:
5
Consumers on the job : contextualization crafting in expert services
Azzari, Courtney Nations
;
Anderson, Laurel
;
Mende, Martin
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10012662583
Saved in:
6
Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982
Iacobucci, Dawn
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 105-106
Persistent link: https://www.econbiz.de/10010349010
Saved in:
7
The quality improvement customers didn't want
Iacobucci, Dawn
- In:
Marketing through minefields
,
(pp. 121-160)
.
2008
Persistent link: https://www.econbiz.de/10003813888
Saved in:
8
A chronology of health care marketing research
Iacobucci, Dawn
-
2019
Persistent link: https://www.econbiz.de/10012171435
Saved in:
9
Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
1998
Persistent link: https://www.econbiz.de/10001355066
Saved in:
10
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
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