Evanschitzky, Heiner; Kenning, Peter; Vogel, Verena - In: Journal of Product & Brand Management 13 (2004) 6, pp. 390-405
Price knowledge as a construct has been one of the top behavioral pricing themes in the last four decades, especially in the Anglo‐American literature. In Germany, scientists have paid relatively little attention to this topic during the last 15 years – with some notable exceptions....
