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How to sustain the customer experience : an overview of experience components to co-create value with the customer
Gentile, Chiara; Spiller, Nicola; Noci, Giuliano - In: European management journal 25 (2007) 5, pp. 395-410
Persistent link: https://www.econbiz.de/10003569655
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Online experience as a lever of customer involvement in NPD : an exploratory analysis and a research agenda
Lamberti, Lucio; Noci, Giuliano - In: EuroMed journal of business 4 (2009) 1, pp. 69-87
Persistent link: https://www.econbiz.de/10003928397
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Do mind and body agree? Unconscious versus conscious arousal in product attitude formation
Bettiga, Debora; Lamberti, Lucio; Noci, Giuliano - In: Journal of business research : JBR 75 (2017), pp. 108-117
Persistent link: https://www.econbiz.de/10011699798
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Influence of sales promotion on impulse buying : a dual process approach
Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; … - In: Journal of promotion management : innovations in … 28 (2022) 8, pp. 1212-1234
Persistent link: https://www.econbiz.de/10013417003