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Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers : insights from Iran

Mehran Nejati; Moghaddam, Parnia Parakhodi - In: Young consumers : insight and ideas for responsible … 13 (2012) 4, pp. 337-344

Persistent link: https://www.econbiz.de/10009689303

Conceptualizing and measuring consumer social responsibility : a neglected aspect of consumer research

Quazi, Ali; Azlan Amran; Mehran Nejati - In: International journal of consumer studies 40 (2016) 1, pp. 48-56

Persistent link: https://www.econbiz.de/10011537897

Mehran Nejati; Azlan Amran; Gwen Tan Yi Wen - In: International journal of management practice : IJMP 8 (2015) 1, pp. 57-69

Persistent link: https://www.econbiz.de/10011377134

Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust

Rasoolimanesh, S. Mostafa; Poh Ling Tan; Mehran Nejati; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 156-177

Persistent link: https://www.econbiz.de/10014566954

Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from Iran

Nejati, Mehran; Parakhodi Moghaddam, Parnia - In: Young Consumers 13 (2012) 4, pp. 337-344

Purpose – The current study aims to investigate gender differences in hedonic and utilitarian values on Iranian young consumers' intentions for eating in fast‐casual restaurants. Design/methodology/approach – By testing a sample of 189 young consumers, aged 18 to 24, this study applied...

Persistent link: https://www.econbiz.de/10015044315

Ecological Purchase Behaviour : Insights from a Middle Eastern Country

Nejati, Mehran; Salamzadeh, Yashar; Salamzadeh, Aidin - 2015

This study examined the influence of attitude towards environment and subjective norms on the ecological purchase intentions of Iranian consumers. The study subsequently investigated the influence of ecological purchase intentions on actual purchase behaviour of consumers and explored the key...

Persistent link: https://www.econbiz.de/10014170465