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Roy, Rajat - In: Marketing intelligence & planning 35 (2017) 3, pp. 397-407

Persistent link: https://www.econbiz.de/10011706990

Roy, Rajat; Naidoo, Vik - In: Journal of business research : JBR 126 (2021), pp. 23-34

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Lee, Juyon; Chu, Wujin; Roy, Rajat - In: Journal of business research : JBR 182 (2024), pp. 1-12

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Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56

Persistent link: https://www.econbiz.de/10009545352

Roy, Rajat; Chau, Ryan - In: Asia Pacific journal of marketing and logistics 23 (2011) 3, pp. 270-284

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Roy, Rajat; Ng, Sharon - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 81-88

Persistent link: https://www.econbiz.de/10009509231

Chatterjee, Subimal; Roy, Rajat; Malshe, Ashwin Vinod - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 473-481

Persistent link: https://www.econbiz.de/10009384866

Roy, Rajat; Rabbanee, Fazlul K. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 444-466

Persistent link: https://www.econbiz.de/10011309592

Sharma, Piyush; Roy, Rajat - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 78-84

Persistent link: https://www.econbiz.de/10011453871

Roy, Rajat; Rabbanee, Fazlul K.; Sharma, Piyush - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 816-837

Persistent link: https://www.econbiz.de/10011529671