Lim, Kee‐Sook; Heinrichs, John H.; Lim, Jeen‐Su - In: International Journal of Retail & Distribution Management 37 (2009) 10, pp. 852-866
Purpose – The purpose of this paper is to develop a multiple‐indicator‐multiple‐cause (MIMIC) model that assesses the relative influence of various e‐shopping web site design attributes on e‐shopping web site usage intention. Design/methodology/approach – Data from a survey of 261...