//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Designing innovative business...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Innovation
10
Beziehungsmarketing
9
Relationship marketing
9
Konsumentenverhalten
8
Product design
8
Produktgestaltung
8
Design
7
Business model
6
Digital channels
6
Digitalisierung
6
Digitization
6
Emotion
6
Innovation management
6
Innovationsmanagement
6
Design Thinking
5
Design thinking
5
Geschäftsmodell
5
Channel management
4
Channels
4
Disruptive Innovation
4
Disruptive innovation
4
Distribution channel
4
E-commerce
4
Electronic Commerce
4
New product development
4
Produktentwicklung
4
Social Web
4
Social web
4
Vertriebsweg
4
Customer experience
3
Customer integration
3
Customer relationships
3
Kundenintegration
3
Online retailing
3
Online-Handel
3
design thinking
3
Business model canvas
2
Case study
2
Collaborative filtering
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Wrigley, Cara
8
Straker, Karla
7
Garrett, Alex
1
Mosely, Genevieve
1
Price, Rebecca
1
Price, Rebecca Anne
1
Rosemann, Michael
1
more ...
less ...
Published in...
All
Journal of international consumer marketing
2
Business horizons
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of fashion marketing and management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of emotion in product, service and business model design
Straker, Karla
;
Wrigley, Cara
- In:
Journal of entrepreneurship, management and innovation …
11
(
2015
)
1
,
pp. 11-28
Persistent link: https://www.econbiz.de/10011500856
Saved in:
2
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
3
Not just what they want, but why they want it : traditional market research to deep customer insights
Price, Rebecca Anne
;
Wrigley, Cara
;
Straker, Karla
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 230-248
Persistent link: https://www.econbiz.de/10011308602
Saved in:
4
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
5
Emotionally engaging customers in the digital age : the case study of "Burberry love"
Straker, Karla
;
Wrigley, Cara
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 276-299
Persistent link: https://www.econbiz.de/10011594906
Saved in:
6
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
7
An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla
;
Mosely, Genevieve
;
Wrigley, Cara
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
Saved in:
8
Design and a deep customer insight approach to innovation
Price, Rebecca
;
Wrigley, Cara
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011459996
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->