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"Informers" or "entertainers" : the effect of social media influencers on consumers' green consumption
Zhao, Xiaowen
;
Zhu, Zhenzhong
;
Shan, Minghui
;
Cao, Rui
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462187
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