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‐win relationships are fundamental to successful implementation. However, the danger of implementing CRM in such a way as to lead …
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extensions’ key success factors. In this study three market‐related factors’ impact on line extension success were investigated … very little added value over existing products, and that cannibalization is very much related to a line extension’s success … seeking behavior all had a negative influence on line extension success. Dominant brands were hurt more by variety seeking …
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