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Effect of information content and form on customers’ attitude and transaction intention in mobile banking : Moderating role of perceived privacy concern

S., Sreejesh; M.R., Anusree; Mitra, Amarnath - In: International Journal of Bank Marketing 34 (2016) 7, pp. 1092-1113

Purpose Although research on mobile banking (M-banking) is an emerging field, the current understanding of the information characteristics of M-banking, such as information content and form and its impacts on customers’ attitude and transaction intention toward the same is limited....

Persistent link: https://www.econbiz.de/10014760882

Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity

Sreejesh, S. - In: Journal of retailing and consumer services 76 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10014460872

Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention

Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh K. - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 52-66

Persistent link: https://www.econbiz.de/10013041309

What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage

Sarkar, Juhi Gahlot; Sarkar, Abhigyan; Sreejesh, S. - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2538-2564

Persistent link: https://www.econbiz.de/10014430265

Resolving complaints online : development and validation of customers' perceived webcare scale

Sreejesh, S.; Paul, Justin; Unnithan, Anandakuttan B. - In: Journal of strategic marketing 30 (2022) 3, pp. 260-280

Persistent link: https://www.econbiz.de/10013284044

Examination of the roles played by brand love and jealousy in shaping customer engagement

Sarkar, Abhigyan; Sreejesh, S. - In: The journal of product & brand management 23 (2014) 1, pp. 24-32

Persistent link: https://www.econbiz.de/10010359006

Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge

Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467

Persistent link: https://www.econbiz.de/10011522157

Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames

Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312

Persistent link: https://www.econbiz.de/10011413307

Consumers' perceived brand aspiration and its impact on intention to pay price premium : moderating role of brand jealousy

Sreejesh, S. - In: Theoretical economics letters 5 (2015) 2, pp. 273-284

Persistent link: https://www.econbiz.de/10011396477

A new consumer brand relationships framework

Sreejesh, S.; Roy, Subhadip - In: Consumer brand relationships : meaning, measuring, managing, (pp. 165-197). 2015

Persistent link: https://www.econbiz.de/10011279717