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Peer influence strategies in collectively consumed products (events and festivals) : an exploratory study among university students
Scully, Kirsten; Moital, Miguel - In: Young consumers : insight and ideas for responsible … 17 (2016) 1, pp. 46-63
Persistent link: https://www.econbiz.de/10011592425
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Young professionals' conspicuous consumption of clothing
Lewis, Abbie; Moital, Miguel - In: Journal of fashion marketing and management 20 (2016) 2, pp. 138-156
Persistent link: https://www.econbiz.de/10011575475
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Summary of cognitive, affective, and behavioural outcomes of consuming prestigious sports events
Moital, Miguel; Bain, Amy; Thomas, Harriet - In: Sport management review 22 (2019) 5, pp. 652-666
Persistent link: https://www.econbiz.de/10012154050
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Does the type of degree predict different levels of satisfaction and loyalty? : a brand equity perspective
Retamosa, Marta; Millán, Ángel; Moital, Miguel - In: Corporate reputation review : an international journal 23 (2020) 2, pp. 57-77
Persistent link: https://www.econbiz.de/10012296146