Kumar, Niraj; Kapoor, Sanjeev - In: Journal of Agribusiness in Developing and Emerging Economies 7 (2017) 1, pp. 35-51
Purpose Understanding of the farmers’ buying process is of great economic and strategic relevance for agri-business firms. The purpose of this paper is to explain the extensiveness of the buying process of Indian farmers in their purchase of agri-inputs and discusses its implications for...