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Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan; Karimi, Sahar; Bravo Velázquez, Alberto; … - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
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The impact of consumer archetypes on online purchase decision-making processes and outcomes : a behavioural process perspective
Karimi, Sahar; Holland, Christopher P.; Papamichail, Nadia - In: Journal of business research : JBR 91 (2018), pp. 71-82
Persistent link: https://www.econbiz.de/10011902819
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"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun; Karimi, Sahar; Yuen, Tsunwai Wesley - In: Journal of marketing communications 26 (2020) 2, pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
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This product works well (for me) : the impact of first-person singular pronouns on online review helpfulness
Wang, Fang; Karimi, Sahar - In: Journal of business research : JBR 104 (2019), pp. 283-294
Persistent link: https://www.econbiz.de/10012105029
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Keeping distance! How infectious disease threat lowers consumers' attitudes toward densely displayed products
Yi, Yanxin; Wang, Wangshuai; Karimi, Sahar; Katsumata, … - In: Psychology & marketing 41 (2024) 7, pp. 1549-1561
Persistent link: https://www.econbiz.de/10014555611
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Elite luxury experiences : customer and managerial perspectives
Mrad, Mona; Karimi, Sahar; Tóth, Zsófia; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1339-1368
Persistent link: https://www.econbiz.de/10013466530
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Dynamic pricing strategies : uniform or discrimination for multi-channel retailing under platform-based supply chain competition
Li, Yimeng; Xiong, Yu; Zhou, Yu - In: Journal of business research : JBR 166 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014380327