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Consumer behaviour
China
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Brand management in emerging markets : theories and practice
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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ECONIS (ZBW)
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The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
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2
Modernization, consumer personalities, and global brand attitudes
Li, Qianqian
;
Wei, William
;
Xue, Qiuzhi
- In:
Brand management in emerging markets : theories and practice
,
(pp. 249-267)
.
2014
Persistent link: https://www.econbiz.de/10010417713
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3
"Touching with heart, reasoning by truth!" : the impact of brand cues on mini-film advertising effect
Wu, Tung-Ju
;
Xu, Ting
;
Li, Qianqian
;
Yuan, Kuo-Shu
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1322-1350
Persistent link: https://www.econbiz.de/10012395659
Saved in:
4
Effects of incentive policies on the purchase intention of electric vehicles in China : Psychosocial value and family ownership
Xue, Yixi
;
Zhang, Yi
;
Wang, Zhuoli
;
Tian, Shuo
;
Xiong, Qian
- In:
Energy policy
181
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014479139
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