Similar Search Results

How social advertising affects the buying behaviour of malaysian consumers? : testing the moderating effects of gender and education

Ur Rehman, Fazal; Prokop, Viktor; Othman, Bestoon; … - In: Scientific papers of the University of Pardubice 30 (2022) 1, pp. 1-14

This study examines the influence of social advertising on the buying behaviour of Malaysian consumers along with the moderating role of gender and education. We use our own Primary data that were collected through questionnaire-based survey from the shoppers at various shopping malls of fashion...

Persistent link: https://www.econbiz.de/10014440774

The effect of services, price discount and brand equity on consumer purchase decisions in Go-Jek a technology start-up transport

Aditi, Bunga; Hafizah; Muda, Iskandar - In: Academic journal of economic studies 5 (2019) 2, pp. 21-31

Persistent link: https://www.econbiz.de/10012038956

Customer satisfaction as intervening between use Automatic Teller Machine (ATM), Internet Banking and quality of loyalty (case in Indonesia)

Indrayani; Wibisono, Chablullah; Aritra, Sanni; Muda, … - In: International journal of financial research 10 (2019) 6, pp. 54-66

Persistent link: https://www.econbiz.de/10012304449

Evaluating customer perceived value of housing based on location factor and economic value

Siahaan, Elisabet; Fachrudin, Khaira Amalia; Sibarani, … - In: Problems and perspectives in management : PPM ; … 17 (2019) 3, pp. 196-206

Persistent link: https://www.econbiz.de/10012159044