Koech, Roselyne; Coldwell, David - In: South African journal of business management 50 (2019) 1, pp. 1-10
the perception of CSR plays a role in purchasing decisions of South African university students. It adopts Carroll's CSR … social responsibility (CSR) plays in an individual's actual purchasing behaviour. Objectives: This article examines whether … responsibility tend to generate positive perceptions of CSP, which lead to actual purchases of goods and services from the company …
