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~subject:"Consumer behaviour"
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Übermäßige Werbung und Markt...
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Consumer behaviour
Werbung
15,043
Advertising
11,014
Konsumentenverhalten
6,999
Werbewirkung
4,949
Advertising effects
4,893
Marktsegmentierung
3,936
Herkunftsbezeichnung
3,623
Market segmentation
3,613
Designation of origin
3,551
Theorie
3,356
Theory
3,302
Verkaufsförderung
2,518
Sales promotion
2,501
Online-Marketing
1,944
Internet marketing
1,935
Markenimage
1,668
Brand image
1,655
USA
1,590
Deutschland
1,564
Marketingmanagement
1,553
Marketing management
1,519
Markenführung
1,514
Brand management
1,509
Agrarprodukt
1,453
United States
1,416
Marketing
1,413
Markenartikel
1,192
Agricultural product
1,175
Brand
1,100
Germany
1,052
Zielgruppe
968
Target group
939
Preismanagement
929
Pricing strategy
927
Social Web
821
Social web
820
Welt
790
World
783
Beziehungsmarketing
778
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Undetermined
3,287
Free
1,302
CC license
107
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Article
5,482
Book / Working Paper
1,491
Journal
14
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Article in journal
5,198
Aufsatz in Zeitschrift
5,198
Graue Literatur
269
Non-commercial literature
269
Aufsatz im Buch
240
Book section
240
Arbeitspapier
205
Working Paper
205
Hochschulschrift
154
Thesis
124
Collection of articles of several authors
68
Sammelwerk
68
Conference paper
44
Konferenzbeitrag
44
Aufsatzsammlung
35
Konferenzschrift
28
Bibliografie enthalten
23
Bibliography included
23
Conference proceedings
15
Lehrbuch
14
Textbook
13
Case study
11
Fallstudie
11
Collection of articles written by one author
9
Market information
9
Marktinformation
9
Reprint
9
Sammlung
9
Guidebook
4
Ratgeber
4
Systematic review
4
Übersichtsarbeit
4
Bibliografie
3
Festschrift
3
Glossar enthalten
3
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3
Statistik
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English
6,702
German
271
French
11
Italian
5
Russian
3
Spanish
3
Arabic
1
Bulgarian
1
Norwegian
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Portuguese
1
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1
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Author
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Septianto, Felix
25
Diamantopoulos, Adamantios
20
Usman, Osly
20
Bruwer, Johan
19
Eisend, Martin
19
Gierl, Heribert
18
Phau, Ian
18
Pelsmacker, Patrick de
15
Taylor, Charles Raymond
15
Dahlén, Micael
14
Yoon, Sukki
14
Wu, Linwan
13
Diehl, Sandra
12
Grewal, Dhruv
12
Torres, Ivonne M.
12
Ghose, Anindya
11
Rosengren, Sara
11
Wilbur, Kenneth C.
11
Yoon, Hye Jin
11
Bellman, Steven
10
Chan, Kara
10
Chugan, Pawan K.
10
Dave, Dhaval
10
Dens, Nathalie
10
Evans, Nathaniel J.
10
Giraldi, Janaina de Moura Engracia
10
Hudders, Liselot
10
Kaiser, Harry M.
10
Kim, Jungkeun
10
Prashar, Sanjeev
10
Sahni, Navdeep S.
10
Stafford, Marla Royne
10
Wilson, Christopher
10
Bijmolt, Tammo H. A.
9
Boerman, Sophie C.
9
Campbell, Colin L.
9
Dodoo, Naa Amponsah
9
Jerath, Kinshuk
9
Lee, Richard
9
Magnusson, Peter
9
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Consumers, Health, Agriculture and Food Executive Agency
14
National Bureau of Economic Research
13
Center Data
12
GFK
12
Wageningen Economic Research
12
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
6
European Commission / Directorate-General for Agriculture and Rural Development
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AND international
2
Axel Springer AG
2
Deloitte
2
European Asylum Support Office
2
European Commission / Joint Research Centre
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
2
IPSOS
2
London Economics
2
Rheinisch-Westfälische Technische Hochschule Aachen
2
Technische Universität Braunschweig
2
Verlag Dr. Kovač
2
Wageningen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association, Marketing Division
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG / Marketing Anzeigen
1
Boston College / Department of Economics
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Consumers, Health and Food Executive Agency
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
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Published in...
All
Journal of business research : JBR
198
Journal of retailing and consumer services
183
International journal of advertising : the review of marketing communications
161
Journal of marketing communications
121
Journal of promotion management : JPM
94
International journal of advertising : the quarterly review of marketing communications
90
Marketing science
81
Journal of advertising research
76
Journal of promotion management : innovations in planning and applied research
75
Journal of international consumer marketing
74
Psychology & marketing
67
Asia Pacific journal of marketing and logistics
65
International marketing review
53
European journal of marketing : EJM
50
Journal of global marketing
50
The journal of consumer marketing
50
International journal of internet marketing and advertising : IJIMA
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of retailing
47
International journal of consumer studies
46
The journal of product & brand management
45
Journal of advertising
43
Marketing letters : a journal of research in marketing
43
Marketing intelligence & planning
41
International journal of hospitality management
39
Journal of marketing
39
Journal of advertising : official publication of the American Academy of Advertising
37
The international review of retail, distribution and consumer research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Journal of current issues and research in advertising : JCIRA
35
Health marketing quarterly
34
Journal of marketing research : JMR
33
International journal of retail & distribution management
32
Journal of food products marketing
32
The journal of brand management : an international journal
31
Young consumers : insight and ideas for responsible marketers
29
Journal of current issues and research in advertising
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of travel and tourism marketing
27
Journal of international marketing
26
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ECONIS (ZBW)
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1
Vergleich der Aktivitäten zur Förderung des Absatzes von Agrarprodukten regionaler Herkunft in Katalonien und in Baden-Württemberg
Böckenhoff, Ewald
-
1996
Persistent link: https://www.econbiz.de/10013418388
Saved in:
2
Foreword: Special issue on promotion through consumer information on food product credence attributes
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
38
(
2009
)
3
,
pp. 4-6
Persistent link: https://www.econbiz.de/10008858444
Saved in:
3
Special issue on promotion through consumer information on food product credence attributes
Kaiser, Harry M.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008859488
Saved in:
4
Qualità e valorizzazione nel mercato dei prodotti agroalimentari tipici
De Stefano, Francesco
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001584405
Saved in:
5
Der Einfluss geschützter Herkunftsangaben auf das Konsumentenverhalten bei Lebensmitteln : eine Discrete-Choice-Analyse am Beispiel Bier und Rindfleisch
Profeta, Adriano
-
2006
Persistent link: https://www.econbiz.de/10013435860
Saved in:
6
EU agricultural food and beverage products in third countries : report : fieldwork: October - November 2021
Ipsos European Public Affairs <Körperschaft>
-
2022
Persistent link: https://www.econbiz.de/10013201648
Saved in:
7
The effect of place attachment of geographical indication agricultural products on repurchase intention
Zhe, Lv
;
Jie, Wu
;
Yuan, He
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014252737
Saved in:
8
The relationship between national brand and private label food products : prices, promotions, recessions, and recoveries
Volpe, Richard
-
2011
Persistent link: https://www.econbiz.de/10009735319
Saved in:
9
Country of origin and online promotion in cross-border e-business : a study of consumer behavior for quality management
Huo, Da
;
Hung, Ken
;
Wang, Haibo
;
Xu, Xiaolin
- In:
The International trade journal
32
(
2018
)
1/5
,
pp. 140-149
Persistent link: https://www.econbiz.de/10011976654
Saved in:
10
Why country of origin still matters in food retailing : implications for promotion management research
Insch, Andrea
;
Cuthbert, Ron
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10011875428
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