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Generation Z's intention to use digital fashion items in the Metaverse
Milanesi, Matilde; Monteverde, Giulia; Runfola, Andrea; … - In: Journal of consumer marketing 41 (2024) 6, pp. 674-689
Persistent link: https://www.econbiz.de/10015078770
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How western marketers respond to the new middle class in emerging market cities : the case of Italian fashion marketers
Guercini, Simone; Runfola, Andrea; Lambertides, Neophytos - In: International business review : the official journal of … 25 (2016) 3, pp. 691-702
Persistent link: https://www.econbiz.de/10011488308
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Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco; Gigliotti, Marina; Runfola, Andrea; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013366355