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Measuring ease of use of mobile applications in e-commerce retailing from the perspective of consumer online shopping behaviour patterns
Li, Xiong; Zhao, Xiaodong; Xu, Wangtu; Pu, Wei - In: Journal of retailing and consumer services 55 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012268992
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Customer participation in virtual brand communities : the self-construal perspective
Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Information & management : the internat. journal of … 52 (2015) 5, pp. 577-587
Persistent link: https://www.econbiz.de/10011341609
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The role of regulatory fit in virtual brand communities
Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Journal of electronic commerce research : JECR 18 (2017) 2, pp. 124-137
Persistent link: https://www.econbiz.de/10011669616
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Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui; Lee, Jongkuk; Fang, Eric; Ma, Shuang - In: Journal of marketing 81 (2017) 1, pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
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The influence of product modularity on customer perceived customization : the moderating effects based on resource dependence theory
Ma, Shuang; Wang, Yonggui; Li, Dahui - In: Emerging markets, finance & trade : a journal of the … 55 (2019) 4, pp. 889-901
Persistent link: https://www.econbiz.de/10012210624
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Enhancing customer civility in the peer-to-peer economy : empirical evidence from the hospitality sector
Ma, Shuang; Gu, Huimin; Hampson, Daniel P.; Wang, Yonggui - In: Journal of business ethics : JBE 167 (2020) 1, pp. 77-95
Persistent link: https://www.econbiz.de/10012316423
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Beauty premium or beauty penalty in sharing accommodation situations based on lay theories
Li, Yaoqi; Peng, Lixin; Ma, Shuang; Zhou, Xiaoman - In: International journal of contemporary hospitality management 34 (2022) 3, pp. 929-950
Persistent link: https://www.econbiz.de/10013164517
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The impact of photo verification service on sales performance in the peer-to-peer economy : moderating role of customer uncertainty
Ma, Shuang; Cui, Xuebin; Xiao, Xiaohong; Zhao, Xiaonan - In: Journal of business research : JBR 142 (2022), pp. 45-55
Persistent link: https://www.econbiz.de/10013168103
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Is product customization always beneficial in the context of C2M platforms? : a signaling theory perspective
Wang, Shuai; Ma, Shuang - In: Technological forecasting & social change : an … 197 (2023), pp. 1-8
Persistent link: https://www.econbiz.de/10014468855
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Measuring customer agility from online reviews using big data text analytics
Zhou, Shihao; Qiao, Zhilei; Du, Qianzhou; Wang, G. Alan; … - In: Journal of management information systems : JMIS 35 (2018) 2, pp. 510-539
Persistent link: https://www.econbiz.de/10011885763