Narrow search
Showing 1 - 10 of 12
Cover Image
The impact of financial scarcity on green consumption : sequential mediating effects of anxiety and self-efficacy
Zhang, Rui; Ma, Qinhai; Guan, Dongxiao - In: Psychology & marketing 40 (2023) 6, pp. 1162-1178
Persistent link: https://www.econbiz.de/10014291821
Cover Image
Study on user preferences modelling based on web mining
Wang, Hongwei; Liu, Yu; Yin, Pei - In: International journal of information technology and … 11 (2012) 4, pp. 307-322
Persistent link: https://www.econbiz.de/10009703893
Cover Image
An mediated effect analysis of purchasing intention under social media : from the Chinese motion industry
Liu, Yu; Zhang, Li; Cao, Shu-Yan - In: International journal of economics, finance and … 6 (2018) 3, pp. 124-132
Persistent link: https://www.econbiz.de/10011887271
Cover Image
Comparing two mechanisms for green consumption : cognitive-affect behavior vs theory of reasoned action
Liu, Yu; Segev, Sigal; Villar, Maria Elena - In: The journal of consumer marketing 34 (2017) 5, pp. 442-454
Persistent link: https://www.econbiz.de/10011783134
Cover Image
The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu; Tsai, Wanhsiu Sunny; Tao, Weiting - In: Journal of international consumer marketing 32 (2020) 2, pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Cover Image
Understanding the interplay between brand globalness and localness among homegrown and foreign global brands in South Korea
Tsai, Wanhsiu Sunny; Tao, Weiting; Liu, Yu; Lee, Yeunjae - In: Journal of global marketing 34 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012483618
Cover Image
The effect of temporal orientation on green purchase behavior : comparing U.S. and Chinese consumers
Segev, Sigal; Liu, Yu - In: Journal of international consumer marketing 34 (2022) 1, pp. 95-109
Persistent link: https://www.econbiz.de/10013167305
Cover Image
Rooting marketing strategy in human universals
Wathieu, Luc; Liu, Yu; Zaltman, Gerald - In: The global market : developing a strategy to manage …, (pp. 83-91). 2004
Persistent link: https://www.econbiz.de/10002120070
Cover Image
Young Chinese consumers' snob and bandwagon luxury consumption preferences
Tsao, Wanhsiu Sunny; Yang, Qinghua; Liu, Yu - In: Journal of international consumer marketing 25 (2013) 5, pp. 290-304
Persistent link: https://www.econbiz.de/10010210596
Cover Image
Home location profiling for users in social media
Chen, Jinpeng; Liu, Yu; Zou, Ming - In: Information & management : the internat. journal of … 53 (2016) 1, pp. 135-143
Persistent link: https://www.econbiz.de/10011483021