Social media listening is the practice of collecting and analyzing user comments on social media in an effort to assess consumer sentiment surrounding a particular brand. In this research, we contribute to the social media listening research and propose a brand favorability measure, based on...

Purpose – The purpose of this paper is to investigate how young Chinese consumers' money attitudes influence their compulsive buying behavior. Design/methodology/approach – In total, 303 undergraduate students from Tianjin and Ningbo (two major cities in coastal China) answered a...